Digital advertising and marketing: only the best ideas worldwide, since 2003

O2: a quiz for rugby fans

on February 18, 2005 by Martina Comments

Mobile carrier O2 is sponsoring the English rugby team in the Six Nations Championship and it’s promoting its support with an online initiative. Revolution explains rugby fans are challenged with an interactive quiz. The campaign, developed by Agency Republic, is characterized by an high level of interactivity, aiming at engaging England supporters with O2′s brand.

File under: interactive quiz, o2, online marketing, rubgy

Campari Mixx on the Web

on September 8, 2004 by Martina Comments

In Italy Tribal DBB has developed a new site to promote Campari Mixx and its related parties and online campaigns. The site supports Campari Mixx Music & Fun Tour 2004 presenting the events and featuring an online competition to win a week-end in Europe’s most voted club. The section “Mixx 4″ allows user to download desktop wallpapers, and screensavers, to send virtual cards and to watch the tv spot. Heineken should listen to this…

File under: campari mixx, online marketing

Localized Search: get the tip

on October 29, 2003 by Martina Comments

The “Internet Marketing Tip of the Week” on WebAdvantage.net consists in an interesting article about “localized search”. Last month both Google and Overture released beta test versions of their geographic search solutions, and the column by Hollis Thomases is very useful to understand how localized search could help your business.

File under: localized search, online marketing

Heinz opts for Web marketing

on July 2, 2003 by adverblog Comments

Heinz has created a consumer website for all its brands for the first time, making the internet central to its marketing strategy. As Ravi Chandiramani writes on Brand Republic, Heinz has decided to launch HeinzOffers.co.uk to sign-up consumers for opt-in newsletters advertising special offers and discounted prices. The new Web site has been developed by Swamp.

File under: heinz, online marketing, opt-in newsletters, web marketing

The recipe for Restaurant.com success

on July 2, 2003 by adverblog Comments

Sandra Guy, on Sun-Times presents the case of Restaurant.com that after a “near-death” experience, is thriving by offering consumers online gift certificates for restaurant meals nationwide. Restaurant.com tallied $3 million in revenue last year and is projecting $7 million this year.

File under: online business models, online marketing, revenue model

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