Digital advertising and marketing: only the best ideas worldwide, since 2003

Pepsi Lime and the Straw Fight

on June 9, 2005 by Martina Comments

Tribal DDB Dallas is the agency behind the Pepsi Lime online presence. The site has a nice advertainment style layout, with a fresh music in the background. Of course there is also an advergame, the “Straw Fight“, to complete the summer atmosphere.

File under: advergame, online presence, pepsi lime

Skyy Relaunch Goes To The Movies

on June 26, 2003 by adverblog Comments

Skyy Vodka yesterday relaunched Skyy.com, hoping to better align its online presence with its film-centric advertising and events strategies. Quoted on MediaDailyNews Skyy public relations manager Sue Hearn, explains:

“Our brand has been based around film-related activities for some time now. Given the technology that’s out there at this point, the web is one of the best vehicles to communicate that brand identity to consumers.”

. I immediately surfed on the Web site… it’s nice, very emotional, it makes you want to have a drink… maybe not exactly a vodka, given the fact that now it’s early afternoon Btw the thing I liked the most is the possibility to choose you lounge music while browsing the web site. There are about twelve tunes to pick, from Bebel Gilberto to Ursula 1000.

File under: branding online, lounge music, online presence, skyy vodka

Adverblog