Digital advertising and marketing: only the best ideas worldwide, since 2003
Tag archives: online sponsorship
Sony Ericsson goes to Wimbledon
Sony Ericsson has signed a sponsorship agreement with the Daily Mail to run a series of ads during the upcoming Wimbledon tennis tournament. Mediaweek reports Sony Ericsson will sponsor the online journal section dedicated to Wimbledon as well as a special 12-page supplement to be included in the paper on Monday 20 June. Looking at how the Sony Ericsson banner appears now on the Wimbledon section, this looks like a very good deal only for the Daily Mail…
Toyota promotes the Aygo through Yahoo!
Toyota has signed a deal with Yahoo! to promote its new Aygo car with the online sponsorship of the Yahoo! Music Festival Guide. According to Netimperative, Yahoo is launching a microsite featuring all the information about music events during the summer in the UK. Given the target market the Aygo aims to appeal, the deal looks like a smart move to generate awareness.
A new era for Sponsorship
The Internet enables marketers to translate offline sponsorship activities online, as well as to insert unique aspects. This is the introductory statement by Joseph Jaffe in his latest column on iMediaConnection. It offers a very good overview on how online sponsorship work and on how they can be used as a very powerful tool for branding on the Internet. There’s also an explanation of the GM Chevrolet case study.
Popular posts
Tags
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy