Digital advertising and marketing: only the best ideas worldwide, since 2003

Explosive Water Projections

on October 25, 2011 by Martina Comments

For the launch of the new Jordan Melo M8 shoe Wieden+Kennedy New York came up with a pretty impressive execution in New York City last week (and you know that it’s not easy New Yorkers). Explosive projections on the water. The result is spectacular. As you can see from the video below, the projection features a three-story-tall dribbling, dunking and walking on water Melo, Jordan-branded helicopter and ultimately a live appearance of Melo himself.

Artis, when OOH goes “viral”

on July 6, 2011 by Martina Comments

Super cute OOH campaign by Artis, the Amsterdam Zoo. To celebrate a “baby boom” of animals, the Zoo placed removable animal stickers on posters across the city. Anyone could remove the stickers of baby giraffes, penguins, parrots and other animals, and place them elsewhere. The campaign has been a big success and the easily removable stickers spread across the city.

McDonald’s OOH interactive ping pong

on June 6, 2011 by Martina Comments

Super fun interactive OOH idea by DDB Stockholm to make people interact with McDonald’s and win coupons. Three things I love about the project: 1. It takes outdoor advertising interactivity to a new level (and not just see your picture on a giant screen!) Read more…

File under: mc donald's, ooh

Adverblog