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I’m ready for Opodo

on February 2, 2004 by Martina Comments

Online travel reservation operator Opodo is starting today an integrated marketing campaign in Germany to increase customer perception of its brand image. The news is reported on Horizon.net, saying the creative will include billboards, radio spots and online advertising with the claim “Ich bin Opodo-reif” (I’m ready for Opodo). The agency which developed the campaign is Leagas Delaney, based in Hamburg.

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