British carrier Orange has launched an MMS based competition called The Expressionist. The idea is building a gallery of facial expressions from people around the UK and beyond, best pictures will be voted and winners will receive “some incredible mood-altering prizes” (i.e. a Panasonic X70 phone). MMS winning pictures will be exposed in January in a top London gallery.
This is a good example of how online advertising should be… Look at the screenshot of today’s Communication page on Le Monde. An excellent brand experience, even though I can’t be an Orange client, I really felt like clicking on a banner to learn more about it.
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