Tag archives: orangina

Orangina & the Facebook nostalgia

To celebrate the 75th anniversary of the brand, Orangina is out with a nice Facebook app that helps you remembering who your first Original Facebook friends have been. I know it sounds weird, sometimes you feel Facebook has been around forever, so it’s kind of fun to remember when and how everything started. Read more…

The sexy side of Orangina

Les 84 and Chewing Com have done a good job with the new website for Orangina. It’s a Flash experience around the weird/sexy campaign “Naturellement Pulpeuse” recently created by Fred Farid Lambert (FFL) to reposition and refresh the soft drink brand.

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The soft drinks battle is online

Le Journal du Net (in French) investigates the importance of the Web for soft drinks brands. In France, but not only there, Coca-Cola, PepsiCo, Orangina-Schweppes and Unilever are fighting to get people’s attention online. They are moving more and more money to the Internet and even changing their own corporate structure to adapt to the new challenges: Orangina, for example, since 2001 has its own internal web agency. Since the main target audience for soft drinks (12 to 30 years old) is heavily using the Web, the communication strategy needs focus on the Internet, where advertising budgets are also easier to manage if compared to Tv. Micro-sites, online competitions with a touch of mobile content tend to be entertaining and funny and to take advantage of the new options offered by digital music.

Orangina: where’s the fire?

Patrick has a post about the Orangina Fire & Ice online marketing campaign in France. He reports the Voila.fr homepage has been branded with the Orangina colors (I can’t see it, maybe it’s due to my IP or the initiative was online only yesterday), furthermore he points us to the micro-site created for the campaign. Despite the kind of product (a soft drink) don’t expect anything special: a bunch of radio spots to listen, three wallpapers to download and a silly competition.