Digital advertising and marketing: only the best ideas worldwide, since 2003

Thoughts on outdoor advertising and SMS

on June 28, 2005 by Martina Comments

Integrate and innovate, this is the lesson Kinetic Worldwide is trying to teach its clients, educating them to the benefits of including mobile shortcodes on outdoor advertising. New Media Age (sub. req.) reports the company believes starting a mobile relationship via SMS is even more important than driving traffic online by adding an URL on billboards.

Ehm… what’s your condom style?

on June 24, 2005 by Martina Comments

Olla condoms is running a nice outdoor campaign in Brazil. Visit Marketing de Guerrilha to see all the billboards. If you’re interested in condoms’ production process, take the “virtual factory visit” on their website.

File under: brazil, olla condoms, outdoor advertising

The Big Poster is watching you

on December 8, 2004 by Martina Comments

An old form of advertising (outdoor) is starting to take advantage of an new communication medium (the mobile phone). Love is in the air between street posters and cellular phones, giving a new meaning to the word interactivity. Netimperative talks about Hypertag and its recent marketing campaigns in London. The company that installs interactive devices on posters which allow passers-by to download information onto their handsets, is currently running a campaign for Transport for London.

File under: hypertag, interactive posters, outdoor advertising

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