Digital advertising and marketing: only the best ideas worldwide, since 2003

Overture advertises on Google

on December 8, 2005 by Martina Comments

Something funny happened today on my Italian blog (see below). I know it isn’t really strange nor unusual, it’s just curious to point out.

File under: google, overture

Quigo Launches Contextual Advertising Platform

on August 13, 2003 by Martina Comments

AdSonar is a technology presented by Quigo that will allow online publishers to deliver contextually targeted advertising that achieves greater relevancy, reach and revenue for publishers, licensees and advertisers alike. Online contextual advertising is part of the fast growing search engine marketing industry, which experienced growth of 275% in 2001 and 325% in 2002 to $927.4 million in the US, according to the Interactive Advertising Bureau. Read on the press release on Yahoo! Biz.

File under: advertising system, contextual advertising, overture

Yahoo! will buy Overture… and then?

on July 15, 2003 by adverblog Comments

Yahoo! will buy Overture. I’m telling you no big news. But as a blogger I’m “committed” to provide you with further information and perspectives so… Here a two articles published today that present the possible consequences of the fact above mentioned. One is on Business Week and talks about Yahoo! and its competition with Google (Why Google Should Be Worried) and the other is on IAR and focuses on how will MSN affected by Yahoo!’s move on the market (Yahoo! Overture Combo could hurt MSN). Of course, you can get it all in one, just go on Reuters: Overture Deal Raises stakes for Google and Msn.

File under: msn, overture, portals competition, search engine competition, Yahoo!

Overture presents Content Match

on June 26, 2003 by adverblog Comments

Overture has recently launched a new advertising program called “Content Match“. As explained by Andrew Goodman on Traffick, the most promising aspect of Content Match is a sign that Overture is going to let advertisers opt out of forms of traffic they don’t want - functionality in which they’ve shown nary a glimmer of interest in the past.

File under: keyword targeting, overture, search engine advertising

Overture not resting on laurels

on June 24, 2003 by adverblog Comments

Overture’s business is getting serious and serious, but the skepticism still remains. As Michael Liedtke writes today on San Mateo County Times Online Wall Street is worried the 6-year-old company will become obsolete almost as quickly as it emerged as a pioneer. Despite this premise, the article provides plenty of positive information concerning Overture’s business, especially considering the fact that pay-for-performance search is expected to attract as much as $2 billion in Internet advertising this year, up from $100 million just three years ago.

File under: internet advertising, overture, pay-for-performance search, search engine advertising

Adverblog