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Sony EU summer promotion not so pan-European

on July 19, 2005 by Martina Comments

Sony is running a pan-European online summer campaign to promote its My Sony membership program. Visual communication agency Tonic created a series of online ads, an email marketing campaign and a micro-site available in 17 EU countries. I am astonished to note content has been localized for Slovenia, Bulgaria, Hungary and Romania, but not for Italy, Belgium and The Netherlands. I really wonder why the decided to ignore these countries.

Nintendo gets ready for European online push

on February 12, 2005 by Martina Comments

Nintendo is working on a multichannel campaign to promote its new console. Emerce reports the Internet part of the effort will be created by Dutch Agency Media Monks. The gaming platform will be launched in Europe at the end of March, and the ads specifically targeting teenagers will go live in several countries, such as The Netherlands, Germany, France, Belgium, United Kingdom, Italy and Spain.

File under: mediamonks, new gaming console, nintendo, pan-european

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