Paypal has recently launched its service in Italy and is therefore trying to get people’s attention with an online competition. The initiative will kick off next week, allowing Italian users to win 10 iPod Mini and 10 iPod Photo, plus a Sony home-theatre system. In order to enter the competition, people just have to sign-up for the service and use it at least once. For those who are already subscribed, making one transaction will be enough to enter the draw.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy