Guess what’s the 21st century Swiss Army knife equivalent? The answer is on Reveries in an article by Scott Goodson, co-founder of advertising agency StrawberryFrog. It’s the mobile phone, whose growth in functionalities and popularity seems to be unstoppable. The rise of mobile phones is also causing the death of PDA (Sony has stopped selling PDA outside of Japan) and a suffering state for digital cameras producers.
Uk agency Moonfish has created a rich media campaign to promote “Zauros” Sharp Electonics’ latest PDA. A brief case study on Moonfish’s site explains the campaign’s concept “Work Hard, Play Hard” the characteristics of the online promotion, supported by a dedicated microsite.
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