Tag archives: Pereira & O’Dell

Think like a marketer. Behave like an entertainer. Move like a tech startup.

If you have 15 minutes to spare, this short Cannes seminar is a good way to spend it. PJ Pereira takes us backstage and shares how Pereira & O’Dell is set up to deliver true integration in their work. He presents a very simple model based on Story, Distribution, Application, and he highlights the need to integrate technique and skill sets rather than channel or format. Read more…

Skype Portraits “Stay Together”

I like this campaign from Pereira & O’Dell for skype.  It’s a simple idea grounded in product truth.  ”Stay Together” is a series of 3 short films and ‘projected’ portraits by Singaporean photographer and visual artist John Clang.  Last year we featured some of Clang’s work here on our pinterest board.

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