Tag archives: pigsback

Piggies for London commuters

BrandRepublic reports reward-based consumer website Pigsback.com is giving away anti-stress piggies to London commuters. At Tube and railway stations field marketing teams dressed in pig suits are looking for 25-35 years old women who represent the target audience for this campaign. The idea (by Tribe) is to generate brand awareness and curiosity, driving traffic to the website.