In the US, Crispin Porter + Bogusky has recently created a “pizza builder” for Domino’s pizza. Being Italian, I’m extremely conservative when it comes to pizza, since I believe the best is the simplest you can have (just mozzarella and tomato). I started looking at the “tool” with curiosity (and a touch of horror)…
The experience is rich and quite amusing, especially if in the past you used to play Pizza Tycoon but the great thing is that once you’re done with your creativity, you can actually place the order and receive at home your “personalized” pizza in just half an hour!
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