Rich media ads are getting new functionalities. Point Roll has announced its new polling feature, Pollster�, further enhancing the ability of advertisers to deliver interactivity with online advertising. Survey users have the ability to share opinions and attitudes, while advertisers can capture valuable information about brands, products and positioning. VP of Marketing, Mitch Rose commented:
“With PointRoll’s Pollster, advertisers can tap this fundamental interest that humans have in the views of those around them to offer new and innovative ways to involve their target users with products and services.”adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy