Digital advertising and marketing: only the best ideas worldwide, since 2003

Occupy IKEA

on January 25, 2013 by Martina Comments

Occupy to get attention, occupy to claim your rights. Sometimes, not always, this is a strategy that pays back… At least it did in this case in Portugal, where TBWA staged an occupation of the IKEA’s store in Lisbon to spread the news of its newly launched online store also serving the island of Madeira. Read more…

File under: ambient marketing, best, ikea, portugal, social media, tbwa

Windows 8: a small demonstration

on January 11, 2013 by Mark Comments

What a nice way of talking how easy to use is your new OS: Microsoft Windows 8 in Portugal.

File under: 8, demonstration, experience, microsoft, portugal, retail, video, Windows

Churches online in the countryside

on May 28, 2007 by Martina Comments

It doesn’t happen everyday that you get as a client a priest (or priesthood), especially when they ask you for a website. Padre Samuel Guedes asked for a Web platform containing, agenda, forms (to get online baptism certificates, for instance) and a Backoffice management system. The result is what you see, a cool, fresh and coloured website, easy to navigate and with useful information for it users. The three churches reach about 10500 inhabitants, most of them catholic, I wonder how many go online to check church activities. Paços de Ferreira, 35 kms away from Porto (Portugal), the city where these 3 churches are located, is well known for its furniture, I guess now it will be also known as “the place where God is online” Written by Nuno.

File under: church online, portugal

The Halloween soup

on October 26, 2006 by Martina Comments

If you check my post earlier today, you will discover a campaign which takes the wrong approach to pre-cooked and/or frozen food promotion. While, if you look at the ad I post below, you see an ad addressing the same issue in a gentle yet amusing way. Congrats to McCann Portugal for the lovely creativity and thanks to Fabio for sharing it. Copy says: Making a delicious soup is no longer a nightmare.

File under: advertising, iglo, portugal

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