Tag archives: positioning

Future Tennis according to Lacoste

It’s quite an unexpected move for a traditional and conservative brand like Lacoste to celebrate its 75th anniversary by launching a website that is all about the future.

There is also a movie that imagines how tennis might be played in 75 years from now.

Read more…

Online ads: context is king

Positioning is the key for a successful online campaign. In an article on New Media Age (thanks Evan!) Ben Mein focuses on the context’ importance in an advertising campaign. If you place your ads on a specific qualiy content site, you’re more likely to succeed.