Most of us think the poster is a vintage, if not outdated media. But in Korea they recently came up with an idea that will probably make us change our minds. The WI-FI poster, or the Poster 2.0 is a traditional poster “pimped” and transformed into a wireless hotspot. The technology is embedded or, better, hidden behind the poster, and it’s automatically activated once a user approaches the hotspot prompting the user to connect to the open network that has the name of the movie that is being promoted. Read more…
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