Frauds in PPC advertising are just around the corner, as Pete Lerma explains today on ClickZ. In the article you can find out who is usually behind the stolen clicks and a few companies that can help you detecting the frauds. Actually if you run a PPC campaign through a SEM agency, they should provide you with the tools to understand if something is going wrong.
The issue is hot, even if players in the industry try to hide its relevance. Financial Times writes today that companies advertising on the Google keyword search engine are becoming increasingly concerned about the practice of “click fraud”. The problem isn’t new (see Adverblog, Sept. 29) and the pressure on Google (and Overture) is growing, since more and more companies are seeing their daily advertising budget vanishing in a few hours. Oscar Jenkins, chief executive of Dynmark, a company that sells bulk text messaging services says about PPC advertising:
“When it works, it works really well. But the whole system is based on underlying honesty. Once that is undermined, the whole thing falls apart like a house of cards.”adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy