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PRADA presents “A THERAPY”

on May 22, 2012 by Martina Comments

Luxury brand Prada released today a short movie directed by Roman Polanski, starring Helena Bonham Carter and Ben Kingsley. The film had its premiere this week during the Cannes Film Festival, right before the official screening of Polanski’s film Tess. Read more…

File under: Polanski, prada, short movie

Video of the day: Prada Real Fantasies

on March 15, 2012 by Martina Comments

Prada has chosen a pretty interesting visual approach to present online its Spring/Summer 2012 collection. The video, created by AMO OMA, is made out of a collage of photography, graphics and text that pulls the viewer into a realm of hyper reality. Read more…

File under: fashion, prada, video of the day

High end fashion loves (short) movies

on January 24, 2010 by Martina Comments

It has become kind of trendy for the fashion industry to work with famous directors and movie makers to present the new collections. Prada and YSL are just the latest high end fashion brands that decided to go this way. It’s a strategy I don’t fully get as I miss a more integrated communication approach but I presume the “short movie” solution is paying back in terms of PR and possibly does a good job in filling the TV sets within the showrooms with content that goes beyond the usual catwalk. Prada has worked with Chinese filmaker Yang Fudong to represent the new direction in its visual communication through a black & white journey in Shanghai during the 30s & 40s.

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