Digital advertising and marketing: only the best ideas worldwide, since 2003

To all who believe in Christmas - an Xmas prank

on December 17, 2013 by Nikolaj Comments

This is a project that I was involved in and I would love to hear your feedback. When we created the concept for this prankvertising for a Danish supermarket, we set out to play with the question: Does Santa exist? Well, of course he does. But what role should he play? (subtitles in English available) Read more…

File under: prank, prankvertising

Pepsi Max Test Drive. New hit, old recipe ?

on March 14, 2013 by Laurent Comments

Another test. Another prank.

With already 7M views in 2 days, you probably already watched it. But what does it tell ?

Carlsberg put friends to the test

on March 13, 2013 by Laurent Comments

It looks like the beer industry is addicted to pranks. Carlsberg just did it again. The beer brand is using a trick that made itself and Heineken successful in the past years : put “real” people in the middle of the action and pull a prank on them. Does this one work ?

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