Tag archives: precise targeting

Auto-makers: word of Web is strategic

Word of mouth on the Web is a powerful business tool for automakers. In an excellent interview with Mitch Lowe CEO of Jumpstart Digital Marketing, David Berkowitz presents on eMarketer a comprehensive picture of how strategic online communication is becoming for any offline business. In particular, it allows automotive companies to develop campaigns with a more specific and precise targeting than the ones diffused through TV advertising.