Digital advertising and marketing: only the best ideas worldwide, since 2003

Hahn - Pioneering Beering

on April 1, 2012 by Mark Comments

Beer ads are very competitive in Australia. This one is funny for Hahn in the on-going Pioneering Beering campaign. Sleep is something they can only dream about as they continually tackle the world’s trickiest drinking predicaments. At a party it’s easy to forgot which beer belongs to whom, what would you do? Agency is Publicis Mojo

Snake the Planet

on March 2, 2012 by Tim Comments

“Snake the Planet!” is a project by the Mobile Projection Unit (MPU) in Sydney. Packing a projector, computer and a camera into a nanabin (grandmother’s shopping helper) and taking it out into the streets they are able to play games on any building they choose. This kind of Urban Gaming recognizes the features of facades, doors and windows and replicates them as obstacles within the game ‘Snake’. Read more…

File under: Finch, MPU, publicis mojo

Advertising - what a small world

on February 27, 2012 by Tim Comments

Have you ever bumped into an old colleague (now working at a competitor agency), and said to yourself: ‘Advertising, what a small world!’. That’s what we did at Publicis Mojo and were promptly inspired to create these 20 small agency planets. Sydney’s advertising elite as tiny worlds. And a challenging game to recognise their HQs. Read more…

File under: advertising, google street view, publicis mojo, stereographic

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