Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: puts it in play

Toyota “Puts It in Play”

on September 3, 2004 by Martina Comments

Toyota is taking a a test-drive festival around the US. A website supports the initiative, with a typical advertainment approach Putitinplay.com presents the driving games people can play in the playground at the “Put it in Play” Festival”. It also presents two online games “Vehicular Dodgeball” and “Redlight/Greenlight”. The site features a 70s’ graphics (which is cool), but it’s rather confusing in presenting the content.

File under: ,

Advertise here