Tag archives: qr codes

The shadow QR code

Here comes a new integrated campaign made in South Korea that uses mobile to drive retail and e-tailing sales. Don’t give me the stink eye just because you saw QR code in the title of the post. Read on. The idea is pretty smart, and not too geeky, considering the popularity of QR codes in the country. Read more…

Santa’s QR codes for your Xmas gifts

JC Penney is not the fanciest retail store on earth. And QR codes are not the most user friendly advertising gimmick out there. But I must say that I really like this idea of “Santa Tag”. A sticker with a personalized QR code that can be scanned to record a personalized voice message that gift recipients will be able to scan themselves to listen to the recorded message. Read more…

The rise of QR codes #infographic

If you ever thought that no-one scanned QR codes, this infographic from Queaar tells a different story!

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The QR dilemma

I’ve been fascinated by QR codes since the very beginning, a couple of years ago. And I’ve always asked myself the same questions: how many people have the QR reader software installed on his/her mobile phone? How many people really understand there is something they can do and access to through that barcode? Is it really worth and cost effective to launch an action with QR codes (outside of Japan, of course…)?

The disappointing thing is that I’m still looking for relevant answers to the questions above. I keep reading about QR actions but it’s impossible to get any number on the spread of QR enabled phones nor on the results of QR campaigns. To give you an idea of the lack of information in the industry and among consumers, I think it’s interesting to read an article Ralph Lauren has published on its online magazine. A fashion brand that explains its consumers a technology… let me say that this is a bit curious, unless you have realized nobody has interacted with your QR code…

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