Tag archives: radio advertising

Dunkin’ Donuts Flavor Radio

From South Korea, a jaw dropping campaign that mixes radio, ambient and a (not so light) touch of Big Brother. In order to increase awareness of Dunkin’ Donuts as a coffee brand and drive traffic to the stores, coffee aroma atomizers got installed on commuters buses in Seoul. The machines were triggered every time the Dunkin’ Donuts radio ad was played, releasing in the air a light coffee aroma to reinforce the sensory connection and experience with the brand. Read more…