Tag archives: reactive

How to let your campaign buzz with technology

Here’s a question you may have heard before: Can technology be the sole ‘big idea’, the foundation for a whole campaign? And if so, can only technology brands run this sort of ‘tech buzzy’ campaign? The simple answer: Yes and No, respectively. Read more…

Make Them Visible

This social experiment tested if New Yorkers had become blind to the homeless who are forced to live on the streets. What if those we walk past every day were family members – siblings, spouses, and relatives – all dressed to appear homeless? The ones we claim to care about the most? Would you even notice them? Read more…

WeightWatchers Incredible You

It’s good to see big brands do something new together, as a team. Getty Images and WeightWatchers have joined up to remind everyone how incredible they are - and subsequently lead a healthier life. Use Getty’s enormous archive of creative photos totally free thanks to WeightWatchers, to create your own film of the ‘Incredible You’. Read more…

Tacos, Robots and Inspiration: SXSW 2014

It’s hard to draw a bottom line under this festival attracting beyond 50,000 attendees. With all these exclusive panels (yes, including a few dud ones), in-depth interviews and challenging presentations to choose from, naturally YOUR SXSW is not going to be MY SXSW. Add to it the people you happen to meet when queueing, lunching or partying your personal SXSW experience is bound to be even more different from anyone else’s. Read more…

Digital Trends in 2013

In digital agencies we often work in uncharted territory and therefore spend much time thinking about the big question “What’s Next?”. Where and how do we spend our future creative efforts? For the benefit of brands, clients and agencies alike, we better get that one right. Read up on these three reports: Razorfish’s Outlook, Reactive’s Perspectives and VJ-Isobar’s FYI - and make the right calls for the future. Read more…

Converse Hack A Chuck

Converse Chucks have always been a creative canvas for their fans. To celebrate the opening of the Converse’s new Google+ page the sneaker brand put their favourite model up for a ‘creative hack’ competition. And agencies from around the world responded with a wide range of ideas. Read more…

The Most Powerful Arm Ever Invented

Children with Duchenne Muscular Dystrophy suffer from progressive deterioration of their muscles. The kids lose the ability to use their arms and for example sign their name very early in their life. This is why The Most Powerful Arm, a bionic arm was created. With this robotic arm you can help them by signing a petition to the Australian government, asking them to start important research on the crippling disease.

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Agency Showreel: SoDA

This is a monster-showreel of some of the best digital work seen recently. The Society of Digital Agencies spans 25 countries and 5 continents to include many well-known heavy weights of the digital agency landscape. This is their combined showreel. Read more…

Your Life with a new Nissan

Nissan Australia is promoting their fleet by offering you a glimpse into your own future. In ’FlashForward’ you Facebook-connect and answer a few (nicely animated) questions on your lifestyle. Nissan then determines which model from their range suits you and lets you peruse a Facebook-like stream of your own future, hopefully with a new Nissan in it. Read more…

Digital Perspectives 2012

Are you unsure about which of the digital trends will really make its mark this year? Then look no further than ‘Perspectives 2012′ published by independent international agency Reactive. Originally sent to clients in a nicely designed and bound print edition, you can now enjoy the same benefits from the free PDF download. Read more…