Rich media ads producer Pointroll has announced the development of a new feature that will allow Internet users to explore interesting products or services at a later date, “just like circling an advertisement in the newspaper”. The press release explains the new features which are E-Mail Reminder, Instant Bookmark and Calendar Download. Mitch Rose, VP of Marketing at Pointroll explains:
“This new feature taps into the consumers’ purchase decision cycle. As a shopper considers various purchase alternatives, it is important for an advertiser to strengthen their chances of being top of mind and part of that consideration set. These tools enhance the advertisers’ ability to be recalled when it counts the most.”adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy