Tag archives: renault

Renault’s speed dating

Speed dating is meant to be thrilling: mystery, curiosity, a touch of adrenaline. Well, Renault combined these three elements to create an unusual and quite extreme test-driving experience. Caroline is not just a girl looking to try out speed dating. She’s also a professional stunt driver, she drives a Renault Clio, and she has her very own idea of “speed” dating. Read more…

Renault Clio Va Va Voom

More stunts. Watch as an unsuspecting guy and a girl take the new Renault Clio out for a test drive with extra VA VA VOOM! One thing is for sure, they’ll never forget the first time they saw the New Renault Clio. They were both released onto youtube at the same time. Interesting to note the one with sexy girls in it has nearly 2.5 million views and the one with sexy guys has only 500,000 views. What does that say??? Read more…

Grandma Hilde’s Renault 4

Yes, promotions are a crucial part of growing an audience on Facebook. But Renault in Holland showed that they don’t have to be run-of-the-mill executions but can come in the guise of nostalgia and good old storytelling.  The concept centred on a classic Renault 4 owned by the character Grandma Hilda. As she wasn’t able to drive it anymore, she decided to give it away to the most ardent Renault fan online. Read more…

Renault Twizy trips with Guetta

Renault’s Twizy just launched a pretty trippy online driving experience. The idea of ’plugging into positive energy” kicked off this week with a site that lets you steer a Twizy through a pop-psychedelic roller coaster. Left and right movements with the car lets Guetta’s track «Alphabeat» zip through your headphones. Connect with Facebook and the scenery gets populated with your friends names. Read more…

Renault, art and future

Renault is working on a concept for a new version of its Twingo model. They have recently presented the concept car in Paris, and they are now creating buzz around it with a promotional site very much focused on the mix between art and innovation. The site is nicely designed with dark colours, futuristic shapes, and a great soundtracks which emotionally engages the visitors.

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New Megan, weird but interesting (link now ok)

If you’re looking for something weird but funny and kind of creative, check out the Spanish site of the new Renault Megane. Everything starts from a cartoon style TV ad which becomes (a little bit) interactive and invites users to find out more about its strange characters. Created by Orbital BBDO Madrid, I think it’s a good example of how what you can do online even if you only have a TV or print ad as starting point.

Wallace & Gromit for Renault

Publicis France has created a campaign for Kangoo taking advantage of Wallace & Gromit characters. They produced a funny Tv-spot and put online a nice website. Check it out, I think the interface (althought not very usable) is really cool.

Renault “viral” safety campaign

IB left a comment here on Adverblog pointing to a nice online marketing campaign run in Germany by Renault. On sicher.de (which means Safety) you find a funny video (click Crash! Boom! Bang!) promoting French cars, which the spot claims to be the safest you can buy. I really the video because it makes a smart use of stereotypes through metaphors. It’s a little bit cryptic the first time you watch it, but once you understand it, you realize it’s brilliant since it’s not obvious. I suspect Nordpol Hamburg is behind this, but I’m not sure. Does anyone know?

Renault Mégane viral video

“Test of character” is the viral video launched in the UK to promote the new Mégane Renaultsport 225. Check it out! Tag: viral marketing

Renault and Alonso against “La Bestia”

In the last couple of weeks Renault (tag) has been running in Spain the 30 seconds Tv spot “La Bestia” (opens .mpg) to promote its Megane car. The ad, created by Tiempo BBDO, stars Fernando Alonso the Formula 1 driver, challenged to defeat an ugly beast. The spot is nice, and Alonso is a nice guy, but generally speaking I think this ad lacks originality.