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Clio and the riders’ mood

on March 19, 2007 by Martina Comments

Renault has just launched a mini-site to support its Clio by Rip Curl limited edition. Considering the fact that it’s “just” a product site, I believe they’ve done quite a good job, with nice illustrations, smooth navigation and enough attention to the car’s details. Since Rip Curl defines itself “the ultimate surfing company” I believe the site manages pretty well to deliver properly the mood that characterizes the car’s edition. Nothing really fancy, but sometimes the simpler is the better.

File under: renault clio

Word-of-mouth for the new Renault Clio

on September 13, 2005 by Martina Comments

The new Renault Clio is promoted in France with three short clips, quite funny and a little bit mad. The ads will only appear online, pushed with an online campaign and word-of-mouth. Publicis Net is behind this campaign, which is supported by a nicely designed website localised in several European languages.

File under: publicis net, renault clio, word-of-mouth

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