Tag archives: retail marketing

Gillette Step up for Gold

Fun Olympics inspired retail marketing activation for Gillette in Germany. A winner’s podium was placed in the middle of a store, inviting men to step up on it to reach the product. Check out what happens once someone grabbed the displayed ProGlide Golden Edition razor… Read more…

IKEA Introduces Nursery for Men

Men with short retail attention span and shopping-averse men in Australia have now a solution to escape the pains of weekend shopping at Ikea. And it’s Ikea itself proposing a solution: it’s called Manland and it’s a day-care for husbands and boyfriends who want to take a break from the shopping. The space works exactly like the play-space for kids, wiht a dedicated area in the store offering free hot dogs, Xbox consoles, pinball machines and nonstop sports action on TV.

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