Digital advertising and marketing: only the best ideas worldwide, since 2003

Fuji quiz: do you like it?

on April 9, 2004 by Martina Comments

On iMediaConnection the “showcase” is definitely my favourite section. Last week they featured an advertising quiz by Fuji . Developed by Sharpe Partners with Pointroll rich media technology, the ad helps users finding the right digital camera. Some people are enthusiastic about the solution, others believe the solution did not fully exploit the media potentials. Personally I don’t like the layout while I like the idea of interactivity and the user experience they’ve tried to create.

File under: fuji, rich media ads, user experience

Kill Bill and rich media ads

on November 19, 2003 by Martina Comments

The movie industry is using more and more online ads to promote upcoming films. In particular, rich media ads, have been used by Tarantino & C. to promote Kill Bill. iMediaConnection talks about Kill Bill rich media ads today. It’s funny to see that on the same page the Web site has displayed an ad to “meet Bill“… is he the same person to “kill”? Here’s the screenshot.

File under: kill bill, movie industry, rich media ads

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