iMediaConnection presents in its Creative Spotlight a brief case study of the recent MINI rich media campaign. With the use of rich media, MINI and its agency WCRS engaged the consumer and creatively delivered the attributes of the Cooper all within smaller ad units.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy