Pop-ups, an eternal controversy. The Guardian gets back to the issue providing different points of view and a brief history of pop-ups. will pop-ups ever be stopped? Excellent question with (almost) no answer. The author of the article, Claire Murphy says:
“There are two arguments being floated about how the saga will evolve. Forrester Research believes that in a few years some websites will market themselves as being pop-up free, gambling the loss of ad revenue on the hope that they can make more money from subscriptions or banner ads. But Carat’s Horler has a more Machiavellian theory. “The technology exists for sites to detect when users have installed ad-blocking technology. If it’s basically a free site, what’s to stop the media owner automatically excluding that user?” Let battle commence …adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy