In Canada, Schick has launched an eight-week webisode series to promote its Quattro Razor. As explained in the press release, there’s also a contest connected to the initiative, a contest that will give away an Harley Davidson. Webisodes are Flash animated spots, where “Pistol Pete Madigan“, a digital personality, engages viewers with his wit and satirical style as he explores the humorous side of men’s issues. Schick is hoping to get positive results from the campaign viral effect.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy