Digital advertising and marketing: only the best ideas worldwide, since 2003

Get to the point

on November 16, 2005 by Martina Comments

Scholz & Friends, Berlin for N24 Gesellschaft für Nachrichten und Zeitgeschehen, winner of Best Print Ad for media promotion at the 2005 London International Awards.

File under: London International Awards, scholz & friends

Nike Women: take sport, add music

on June 29, 2005 by Martina Comments

Scholz & Friends Stockholm is behind the new Nike online marketing effort to support the Women Moves campaign. The agency has created a website to present the Nike Women Moves concept with a series of animated dancing silhouettes. Infotainment content explains visitors where to find the best dance courses and which trainer suits them best. A short film “The true tale” is also available. Don’t expect too many special effects: the soundtrack is pretty good and so is the cartoon concept, but Nike used to do better. Online ads are running to drive traffic to the site targeting women in Benelux and Scandinavia.

File under: nike, scholz & friends, women moves campaign

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