Digital advertising and marketing: only the best ideas worldwide, since 2003

Overture not resting on laurels

on June 24, 2003 by adverblog Comments

Overture’s business is getting serious and serious, but the skepticism still remains. As Michael Liedtke writes today on San Mateo County Times Online Wall Street is worried the 6-year-old company will become obsolete almost as quickly as it emerged as a pioneer. Despite this premise, the article provides plenty of positive information concerning Overture’s business, especially considering the fact that pay-for-performance search is expected to attract as much as $2 billion in Internet advertising this year, up from $100 million just three years ago.

Tips for a profitable PPC campaign

on June 12, 2003 by adverblog Comments

Andrew Goodman presents on SearchEngineGuide.com: The Seven-or-So Habits of Highly Profitable PPC Campaigns. In the article the author summarizes seven characteristics that successful search engine advertising campaigns have in common.

File under: ppc, search engine advertising, tips

The Future of Search Engine Marketing

on June 10, 2003 by adverblog Comments

A special report from the Search Engine Strategies conference in Boston by Shari Thurow is published today on SearchEngineWatch: The Future of Search Engine Marketing.

File under: search engine advertising, search engine marketing

ValueClick buys Search123

on June 3, 2003 by adverblog Comments

Ad technology player ValueClick has acquired today Search123.com, a paid search company for $5 million in cash. The news is reported today on Internet News in an article by Brian Morrissey who also provides a brief picture of the evolving search engine market quoting Yankee Group’s analysts.

File under: search engine, search engine advertising

Prime clicking time

on May 30, 2003 by adverblog Comments

Even The Economist focuses this week on the online advertising suggested by Google and Overture, the search firms who pioneered the new form of advertising, known as �search-related� or �pay-per-performance”. According to magazine, search engine advertising and, in general, text bases advertising, will help stopping the irritating online marketing practice of pop-ups, pop-unders and even floating ads.

File under: pay-per-click, pay-per-performance, search engine advertising

Ad Agencies Slowly Embrace Search Engine Marketing

on May 29, 2003 by adverblog Comments

An article by Elizabeth Osmeloski published yesterday on Searchenginewatch.com, clearly helps understanding the current agencies’ attitude towards search engine advertising. “The most difficult issue facing SEOs and Ad Agencies is determining a method for reporting meaningful data without discrepancies. With pay-per-click, numbers are fairly straightforward and absolute when ROI tracking is directly applied. Yet the industry is still in infant stages when it comes to measuring the branding effectiveness of contextual and keyword advertising.”

File under: opinions, pay-per-click, search engine advertising

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