Digital advertising and marketing: only the best ideas worldwide, since 2003

Seat Surprise Taxi Fare

on April 9, 2013 by Martina Comments

I’m a big fan of experience marketing, and I especially like it when agencies add a touch of wit and sense of humor to it. This case study we received from Germany does a pretty good job in exposing people to a Seat technology without even getting close to a boring explanation of the technical details nor the a painful sales pitch focused on reduced consumption. Read more…

File under: germany, Grey, seat, taxi

WAP portal for the new Seat

on November 16, 2005 by Martina Comments

In the UK, automaker Seat has started a mobile marketing initiative to promote the launch of its new Leon car model. A Wap portal featuring all the information on the new Leon is currently being promoted with Tv and print advertising. The Wap site also allows visitors to book a test drive or order a brochure. Ok, this is not a sensational news, but I like the fact Seat is exploring new marketing channels. The future is in integration, so let’s support all the brands that make the first steps in this direction. [news via NMA]

File under: mobile marketing, seat, wap portal

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