Tag archives: sex sells

Aprilia, does sex sell?

This ad by Aprilia by Burnett BGS for Aprilia (Italy) got my attention on the newspaper this morning. I find it difficult to understand whether I like it or not. From one perspective it makes me think “is female nudity the only way to sell men a scooter?”. Then I think it delivers well the message expressed in the tagline “On my scooter everything has to be perfect“. But at the end I believe it basically communicates the idea women are like objects and if your girlfriend is a little bit fat you won’t take her around. What’s your opinion?