McDonald’s is online with a weird advergame to promote its “Filet-o-Fish” sandwich. In the game, created by Moroch, players need to click as fast as they can to keep sharks away from a sandwich floating in the deep Ocean. The game develops on three levels, which I haven’t been able to unlock. Anyway, players have the option to cheat and get a level code even if they don’t succeed in level 1. Of course McD doesn’t provide the cheat for free: in order to get it players either have to refer-a-friend or to take part to an online survey. I don’t know, I think I miss something… The game in itself it’s quite nice, but it’s not something you couldn’t live without. So why should people refer friends or share information if the only reward they get is a cheat code?
Amsterdam Advertising for the National Geographic Channel. [ad via Advertising/Design Goodness]
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy