It’s the last few hours of Nike Air Max day (March 26). Sneaker heads around the world are celebrating the iconic sneaker from 1987. Here is a very cool project from Grey London ECD Dominic Goldman who has made a sculpture of the shoe using a mix of 3D printing and special dyed concrete. I’m not a sneaker head but I would like to have a pair of these. Read more…
These Nike SHOX Posters ran in Footlocker stores in Australia. Pretty nice art direction. Read more…
Converse has a new site or, better, has a series of new mini-sites on air since a couple of days as part of its “Connectivity” campaign. Everything starts at Thisistheindexpage.com where users are presented with a long lists of links to short stories and small interactive pieces (check out for example ConverseSpellingBee.com for a Google related action). After each story visitors are taken to the official Converse site where a new, music inspired experience begins, featuring Julian Casablancas, Pharrell and Santogold.
I feel bad for not being able to blog as often as I would (and should) but spring is an extremely busy period at work, so I just hope you will excuse me… To get back on track, I start with a Polish website I found through The FWA. It’s the Ecco World, an endless walk around the globe to discover the spring summer collection of the brand.
It’s a lovely and innovative experience… maybe the shoes are not that nice, but the navigation makes the difference to appreciate the products.
The agency behind the site is Click5 who has been so kind to share also a video with the “making-of”.
This video has gone live a few minutes ago… It’s so funny, and the music is also cool. I guess this going to become a new viral hit. What a better way to revive Diesel shoes around the world?
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