Digital advertising and marketing: only the best ideas worldwide, since 2003

Siemens interactive showroom

on May 18, 2008 by Martina Comments

From Sweden, a good example of how a kitchen appliance online showroom can become cool. The brand is Siemens, the agency is Ymer, the result is quite impressive.

File under: online, showroom, siemens, sweden

Last year we had “Come Clean“, now it’s time for “Stain Art“. Siemens Appliances UK has launched an online contest for artists (?!) who want to create “dirty” t-shirts. The best creation will their new auto stain removal washing machine. The concept isn’t extremely innovative but, don’t worry, you can go crazy with a wide range of stains: grass, blood, baby food, chocholate, sweat and much more! The agency behind is Nexum Creative from Turkey, which is also interesting to point out as the client is British. Devil’s advocate question (also coming from personal experience): are UK agencies getting too/very expensive?

File under: siemens, turkey, washing machine

The Buildy Game for Siemens

on May 10, 2005 by Martina Comments

Siemens has launched in Italy the “Buildy Game” an online game targeting business professionals. The game, created by an advergame specialist like Adacto, is a simulation which takes users through four different scenarios, presenting them with the whole range of Siemens’ business products. Playing the game users can collect points and therefore enter a draw to win small prizes. The initiative will be online until October.

File under: adacto, advergame, business game, siemens, simulation

Siemens gives away blogs

on April 21, 2005 by Martina Comments

Amiel reports Siemens has launched in France an online quiz to give away three SK65 phones and 10 subscriptions for one year to Typepad, the popular blogging service. The domain name that presents the competition doesn’t appear to be very corporate (it apo.cc) but, everything else looks very serious and trustworthy…

File under: blogs, competition, siemens

Siemens launches online magazine

on June 1, 2004 by Martina Comments

Siemens has launched an online magazine to keep its customers and prospects updated about new products and initiatives. As explained on Wuv.de (in German) the “Siemens Journal”, developed by Publicis Munich, is available in seven languages.

File under: online branding, siemens

Adverblog