Digital advertising and marketing: only the best ideas worldwide, since 2003

Sloggi and the sexy World Cup

on May 9, 2006 by Martina Comments

Crazy Dutch people, I love them! Look at what Sloggi has put online for the Football World Cup: the (women) Football Wall (Voetball Muurtje - via EarlyAdaptors.nl). What do you think? What’s the sense of this minisite? Does it really sell pants to women? All right, tell me another story BTW, today on Adrants, Steve points to a study claiming that NO, sex doesn’t sell.

File under: sloggi, world cup

Show your butt and win a car

on May 7, 2004 by Martina Comments

Daewoo and Sloggi, an unusual partnership to launch a contest to win the car with the best body. Developed by LaMarque Amsterdam, the campaign aims to reach a younger audience than the usual Matiz’ one. As Emerce (in Dutch) explains, women who want to enter the competition have to send the photograph of their buttocks. If you go to Kontest.nl you can vote for the best pictures, and get tips to improve your fitness. The best rated will win a Daewoo Matiz. To support the online competition, Daewoo will send out 3 million brochures. Note of the editor: this competition could only be hosted in The Netherlands, homeland of the Big Brother…

File under: daewoo, netherlands, sloggi

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