Digital advertising and marketing: only the best ideas worldwide, since 2003

KFC sms campaign case study

on August 20, 2003 by Martina Comments

On 21 Communications web site you can download the case study of a recent KFC wireless campaign in China (.pdf). The sms campaign focused on sales increase by giving away m-coupons.

File under: china, KFC, m-coupons, sms campaign, wireless campaign

All your questions on Premium Rate SMS, answered…

on June 30, 2003 by adverblog Comments

Premium rate SMS (PSMS) is the term that describes the charging of a premium to consumers, for a text message that is either sent or received by their mobile phone. On Flytext website, Thomas Schuster answers a lot of questions concerning Premium Rate SMS. It’s a very interesting contribute that helps understanding how to run a wireless campaign. Recently the Flytext mobile campaign Movie Rewind has been featured in a case study presented on Revolution Magazine. Movie Rewind targeted an audience aged 16-35 with competitions linked to films such as Lethal Weapon, Dirty Harry, The Rock, City of Angels and Erin Brockovich.

File under: mobile marketing, sms campaign, sms promotion

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