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Tag archives: sms service
La Caixa targets young users
Spanish Bank “La Caixa” is targeting its young customers with a mobile marketing initiative. In order to strenghten the relationship with over 940.000 people among 18 and 25 years old, La Caixa has launched “LKXA” (it’s the way mobile phone users will write La Caixa) a service which will deliver financial and banking information via SMS and email.
They’ve stolen your bank card
Spanish bank Bankinter has launched an sms based service to inform people each time their bank card is used. As MarketingDirecto (in Spanish) explains this service has the objective to let people know on time if their card has been stolen or misused.
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