Tag archives: soap creative

End of the World via Social Media

Australian end of the world movie These Final Hours is teasing audiences with a campaign which shows users what their friends might say to them on social media if the apocalypse was imminent. Once consumers grant These Final Hours permission to access their Facebook data, it creates a series of personalised feeds, apparently from their friends. Read more…

#CarsThatFeel - mapping emotion from inside a car

Vivid Sydney is a unique annual event of light, music and ideas.  Toyota and Soap Creative brought an interesting twist to the festival with an interactive installation that explores the relationship people can have with cars.

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Get to know your breasts better : #itouchmyselfproject

By the age of 85, one in eight Australian women will be diagnosed with breast cancer. Detecting breast cancer early is the most important factor in beating this disease. The Cancer Council NSW is encouraging women to get to know their breasts better, to know what is normal for them and to participate in breast screening if they’re in the right age range.

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Digital, advertising, social and tech predictions & trends 2014

Soap Creative have released their digital, advertising, social and tech predictions & trends 2014. This follows on from the past few years that provide a fun look at what may or may not happen. The focus is more on light entertainment than being super serious. What are your predictions? Read more…

Agency Showreel 3: Soap Creative

Australian digital agency Soap Creative have been around since the beginning of digital agencies. They produce awesome work across gaming, brand and digital marketing. Take a look. Read more…

The Hills Have Eyes

I did a mistake the other day with this post. The website promoting the horror movie Hills Have Eyes features two advergames: 1. One (very scary) game for Australia, created by Soap Creative. 2. One (Schockwave) game for the US, created by Jetset Studios. What will you do to promote an horror movie? You will first put online a minisite, and then add a two scary advergames. Easy, isn’t it?

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Bling my bomb

To generate buzz around “Explode” new magazine for men coming out in Australia on Oct 12, Soap Creative has created “Bling my bomb“. Visitors are invited to create their own customized “bom”, adding details, engines and even “the babe who’ll occupy the passenger seat”. Players submitting their artwork will enter a competition to win mini iPod’s and Ea Sport “Need 4 Speed” videogames. It’s a nice idea, but I think the choice of using Flash 8 might cause quite a few problems among unexperienced visitors.