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Tag archives: social media
Five social kingdoms. One throne.
How do you talk to a digital audience about something quite technical and geeky? Hootsuite have pulled off a very good example of how to be timely and relevant by appropriating the opening sequence of Game of Thrones to promote their social enterprise solution.
Honey Maid turns hate into love
We wrote about the Honey Maid wholesome campaign here. The campaign generated discussion on social media with those strongly ‘for’ or ‘against’. In a nice twist, Droga5 and Honey Maid turned the heated debate into an art project.
Leveraging social media to save the lives of human rights defenders
This is a super clever way to use the potential power of social media for something good. Something truly good. I hope the Natalia Project gains worldwide recognition and wins a Nobel Prize. The objective of the Natalia Project is to provide human rights defenders at risk with a personal assault alarm in the shape of a heavy-duty wristband. It allows the bearer to send out a distress signal in case he or she gets into trouble. That signal triggers a series of events that all aim to alert key contacts and as many people as possible though Facebook and Twitter.
#lowesfixinsix - a perfect use of Vine
So many brands try to jump onto a new platform without really having a strong idea behind it. I love how Lowe’s have used Vine to bring something interesting and useful to consumers which is truly inspired by Vine (rather than forced onto Vine). It’s quite incredible to see what you can fit into a six second film!
Occupy IKEA
Occupy to get attention, occupy to claim your rights. Sometimes, not always, this is a strategy that pays back… At least it did in this case in Portugal, where TBWA staged an occupation of the IKEA’s store in Lisbon to spread the news of its newly launched online store also serving the island of Madeira. Read more…
Social media. Right here. Right now
Did you know that the Ford Explorer launch on Facebook generated more traffic than a Super Bowl ad, and that 53% of the people on Twitter recommend products in their tweets? If you’re interested in finding out the key stats and some curious facts from the world of social media in 2012, Erik Qualman and Fatboy Slim have a great video for you. Read more…
Pheed me more social
I’ve been playing around with Pheed over the past few days and have found it to be a really cool experience (apart from early adopters who are probably getting paid like Paris and Miley). I haven’t spent any money to follow anyone yet, but the fact that you can monetize certain elements is cool. The interface is really clean and usable. I’m still unsure if my new fascination will last but for now it’s fun exploring a new platform. What do you all think? pheed.com
Brands and open conversations
We see more and more brands starting open conversations and video responses in the social space - reacting and interacting with fans and trending topics. Bodyform is the latest to pull through with a very well crafted video response that reveals ”the truth” about feminine hygiene advertising. Read more…
Myspace - back from the dead?
The new myspace design has just been unveiled. Take a look at the demo video below — those that like it can sign up for an invite at new.myspace.com. I’ll be interested to see if the slick new interface can bring back new meaning to a platform that few believe in these days. Read more…
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