Digital advertising and marketing: only the best ideas worldwide, since 2003

A Facebook Xmas like no other

on December 30, 2007 by Martina Comments

The guys at Nexum sent me over the link to a bunch of interesting applications they developed for Sony to celebrate Xmas inside Facebook. “Sony Christmas Suite” allows Facebook users to create personalized cards, snowflakes and snowglobes, and to frame pictures in their photo albums.

Again, as I said the other day, it’s very interesting for me to discover branded applications within Facebook that try to make some sense, either being consistent with the brand or with the campaign message. To be honest, in the case of the Sony Christmas Suite, the only application in line with the product/brand is the photo frame one, but I think it’s still very interesting to look at them all, as they are very well developed (check the snowglobes in particular) and definitely richer than the usual text based applications that dominate Facebook at the moment.

File under: facebook applications, social networking

Join the Adverblog’s friends group on Facebook

on August 14, 2007 by Martina Comments

An article about Facebook published yesterday on Advertising Age made me smile (and think). It says that “half of the biz is jumping on Facebook fanwagon, for ‘research’ of course”… Ops. I feel slightly “touched” by this sentence, as I’ve been also discovering and professionally “studying” Facebook in the last couple of weeks. As a first step in my “study” (slightly “me-too”, I must admit) I’ve started the Adverblog’s friends group (if the link doesn’t work, just search “adverblog” amd you’ll find us). All regular (and irregular) readers are welcome to join. I’d like the Facebook group to share links and ideas in a fast and informal way with the international/multicultural touch Adverblog always tries to have. As I’m still in the learning phase of Facebook’s functionalities and behavioural rules any suggestion or recommendation you might have on how to exploit it at best will be more than welcome.

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