Tag archives: sony

You know you’re doing something right when a Super Hero wants to be part of your advertising campaign.

The Evian Baby saga is impressive (we’ve already written about it here).  The Baby & Me sequel launched today and guest stars the Amazing Spider-man & Spider-baby. Read more…

The great phone swap

This isn’t new, but I thought it was interesting.  Sony found a very simple but effective way to get the Xperia Z into the hands of iPhone users at the Way out West music festival in Sweden.  They created a popup battery charging station at the festival and offered the chance to try out an Xperia Z while their old phone was charging. Read more…

Sony’s ringing drink

I’m a big fan of experience marketing activations in movie theaters. I think the media allows you to be pretty creative, very direct and, most of all, to generate a great amount of talkability, at least in the city where the action takes place, and possibly also online if you do a good job seeding the case study video.

The latest good execution is made in Sweden, where CP+B came up with a pretty sweet idea to prove the Sony Xperia Acro S mobile phone is waterproof. Read more…

All gear and no idea - the “DSLR Clueless”

Lets face it, most of the DSLR cameras out there in the consumer/prosumer market are used in auto or program mode.  Sony has jumped on this insight to create a dedicated youtube channel celebrating the “DSLR clueless”.

Read more…

Sony Music vinyl timeline

Pretty sweet project by Sony Music to celebrate its 125 years of musical history. Designer Alex Fowkes took over a wall space of almost 150 square meters in Sony’s Derry Street offices to feature nearly 1000 of Sony Music’s signed artists from 1887 to the present day just using CNC cut vinyl. Read more…

Sony Screen Story

As part of Sony’s global brand campaign Make.Believe, Japanese creative lab Party has created a pretty awesome TV commercial taken in one, continuous shot. The film, which tells the story of a woman from her childhood the birth of her son, was created with over 70 performers using more than 200 devices. Read more…

The World Is In Play

Yeah, I know this Sony PS Vita commercial will give you the feeling of a déjà vu. But, still, I find it beautiful, dramatic, emotional and it definitely make me like Sony and possibly inspires me to play videogames. Read more…

Sony: Singing in the car

From Japan a super crazy and super cool campaign by Sony to promote a new vehicle navigation system. The idea is very simple an it is inspired by something we (almost) all do in the car when we drive with our friends or even by ourselves: we sing.

The campaign is an online audition to pick the best performers singing in the car. Not only the videos get uploaded on Sony’s website, but the best ones also will become part of the TV spot that will go on air as from mid-December.

This is definitely a perfect example of interactive TV content created with consumers help.

Read more…

Sony meets Kabuki

Casual Sunday surfing through my Asian bookmarks… Just discovered Sony meets Cinema Kabuki, an online art project by Sony which rediscovers a classical Japanese dance-drama.

Very nice interface, and the content looks pretty interesting too. Too bad there is no English version, because it would have been nice to understand more about Kabuki.

The legend of Heavenly Sword

Sony has recently launched a new game for PS3 called Heavenly Sword. As part of the related marketing activities they’ve of course put online also a multi-language website. Even if I don’t like the style of the graphics, this is not the genre of game I’d like to play and I’m an Xbox fan, I must say I’m impressed by the video content they feature on the site… First of all there’s a series of animated episodes explaining the “legend” of Heavenly Sword.

Read more…